Description
Spring is here, bug repellents are back on shelves, and trusted natural repellent brand Murphy’s Naturals is debuting a logo and packaging makeover by Baldwin&, the North Carolina-based independent agency that specializes in building brands that make a difference.
Embodying Murphy’s Naturals’ ethos of celebrating the outdoors while doing good for it, Baldwin&’s stylish revamp includes vivid colors inspired by the earth, playful fonts that summon memories of your favorite camping getaway, whimsical insect illustrations and a new voice that explains why Murphy’s Naturals’ repellents are effective, environmentally conscious, and happen to smell “pretty darn good.”
The new logo, language, and designs are featured on Murphy’s Naturals’ Mosquito Repellent Incense Sticks, the Mosquito Repellent Candle, the Mosquito & Tick Repellent Spray and Mist, and the Mosquito Repellent Balm. Murphy’s Naturals has also eliminated unnecessary plastics and dyes from its packaging, reaffirming a pledge to reduce its environmental footprint.
This professional campaign titled 'Mosquito Repellent' was published in United States in May, 2024. It was created for the brand: Murphy's Naturals, by ad agency: Baldwin&. This Integrated medium campaign is related to the Household Products industry and contains 3 media assets. It was submitted 16 days ago.
