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Türkiye Finans

Dreams of a Child

"He too was once a child. A child who dedicated himself to achieving great deeds, always believing in his dreams. Those dreams won us our independence. They guided us on the path to becoming a modern civilization. Today, it is our turn to continue his dreams! We march towards the future for the Republic he gifted us. Just like him! Happy April 23rd National Sovereignty and Children's Day!"

Description

April 23rd is one of the most significant and important national holidays for Turkey. Celebrated as the National Sovereignty and Children's Day, this special occasion marks the foundation of the Republic of Turkey. It is a day where the Republic and its values entrusted to children by Mustafa Kemal Atatürk are celebrated.

As part of this year's April 23rd celebrations, the most iconic photographs of Mustafa Kemal Atatürk, the founder of the Republic of Turkey, underwent a unique transformation using artificial intelligence technology. Through the use of AI algorithms, photographs symbolizing the values Atatürk entrusted to future generations were transformed into his childhood form.

The photographs transformed into Atatürk's childhood portrayals were developed to emphasize one of the most significant values of the Republic: "the importance of children's dreams and belief in the future." Atatürk placed great importance on children and regarded them as representatives of the future when founding the republic. This project was designed to symbolize Atatürk's trust in and belief in children.

This professional campaign titled 'Dreams of a Child' was published in Turkey in April, 2024. It was created for the brand: Türkiye Finans, . This campaign is related to the Finance industry and contains 1 media asset. It was submitted 24 days ago.

Credits

Advertising Agency: Jellybon
Creative Director: Murat Şahin
Motion Designer: Barış Yılmaz Gündüz
Art Director: Ege Tarhan
Account Manager: Tuğba Badal

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