Description
Just as in nature many species live and feed at night, it is the nature of GenZ to stay out late and end conclude the night in front of a delicious meal.
So the idea was catching them in their natural habitat during their nocturnal meal at McDonald’s, shooting entirely in infrared to obtain a realistic night cam effect.
This professional campaign titled 'Nocturnal Creatures' was published in Italy in April, 2024. It was created for the brand: McDonald's, by ad agency: Leo Burnett Italia. This Integrated medium campaign is related to the Food industry and contains 3 media assets. It was submitted 10 days ago.
Credits
Leo Burnett Italy
Executive Creative Director: Luca Ghilino.
Executive Creative Director: Giuseppe Pavone
Creative Director: Caterina Calabrò
Creative Director: Anita Rocca
Head of Art: Paolo Rubino
Editor: Giovanni Duò
Head of Client Service: Davide Mondo
Group Account Director: Marika Mazzoni
Account Director: Mila Del Sarto
Junior Account: Debora Gareri
Chief Strategy Officer: Ilaria Fruscio
Strategic Planning Director: Ornella Vittorioso
Production: FM
Post Production: FM
Publicis Groupe Press Office Italia: Elisa Rossi, Alessandra Potenza
OMD
Global Client & International Business Director: Michela Marni
Account Director: Clizia Monguzzi
Strategic Manager: Eleonora Corradi
Account Supervisor: Michela Mariani
Digital Supervisor: Simona Pichierri
Prodigious
Responsabile Produzione Pre-Stampa Milano: Francesca Colombo
Grafico Esecutivista: Martina Toresini
McDonald’s
Chief Marketing Officer: Raffaele Daloiso
Marketing Manager: Antonella Tarallo
Social Media & Media Manager: Alessandra Buzzoni
