Partis 2024

In the run-up to the Paris Olympics, Transavia is urging Parisians to avoid the many disturbances that will ensue this summer. Playing with synonyms of the French language, the brand makes parallels between the emerging difficult situation in Paris and the idyllic one in the advertised destination. Thus, Parisians are invited to choose between the "stress" of the capital and the "pressure" of scuba diving in Madère or even between the unpleasant "circus" of a crowded Paris and the "arena" of Rome.