Saucy Nuggets

Launched in early April, Leo Burnett and KFC did the most finger-lickin’est thing they could possibly do – they introduced the sauciest chicken nugget with the drippiest ad campaign to match. Launched with a 30-second spot of pure deliciousness titled Nails, the brand emphasizes value and five new flavors – Georgia Gold, Honey Sriracha, Nashville Hot, Korean BBQ and Sticky Chicky. With fingers of all backgrounds, KFC delivers on the brand proposition that is distinctly theirs.

With help from Meta’s new AI experience, KFC is encouraging people to use the new feature and generate images with more than five fingers. The dysfunction of AI-generated hands has led to thousands of memes and has sparked countless conversations on the internet. While not ideal for most use cases, it’s perfect for KFC – a brand known for being finger-lickin’ good. Extending beyond the traditional formats, KFC celebrates the launch of their most finger-lickin’ product yet, with even more extrAI fingers.

KFC and Leo Burnett introduced Saucy Nuggets on a day where people were extra hungry: 4/20, the casual holiday known as National Cannabis Day. For one-day only, KFC opened its doors to a first-of-its-kind chicken nugget dispensary pop-up shop in LA to satisfy the munchies and fulfill chicken enthusiasts’ desire for saucy nuggets.

The full-funnel 360 campaign includes a series of product-specific ad spots in the formats of CTV, OLV, social and digital running nationally and in-restaurant branding.