Description
Life in waltz with Taltz
Living with an autoimmune disease like psoriasis or psoriatic arthritis can be a real pain...everywhere! The ups and downs can be a difficult dance, keeping someone with symptoms far from the moments and connections they deeply desire. Thankfully, with Taltz, the top pharmaceutical treatment for this condition, life can feel more like a joyful waltz.
Animation studio Panic was ready to take on the challenge when Taltz, together with Grey Group, Townhouse, and Tank WW, trusted them to bring to life a story showcasing the medication's positive impact on everyday life.
Originally, Panic developed two videos for the campaign, each representing a character dealing with different symptoms and showing how, with Taltz, they can complete tasks and enjoy time with loved ones - despite the diagnosis. Panic subsequently produced director's cuts based on the two original videos.
With a realistic color palette and light and shadow taken into account, Panic designed each frame to cinematographically immerse viewers in a real-world style where they can almost feel the sunshine. Thoughtful camera angles, motions, and associative editing between environments produced a fluidity that subtly reminds viewers how physical movements can be challenging with this condition.
Panic's relatable characters comfortably engage in pleasurable moments with loved ones as they move through creatively integrated graphic messages that organically display product information. Despite their diagnosis, Michelle can keep up with her friends and family to keep making special memories, and Hank feels confident enough to concentrate on what's most important to him.
Panic clearly illustrates that little things can be a big deal for someone struggling with psoriasis or psoriatic arthritis. But, when they take on the day with Taltz, life can be fulfilling, relationships get nourished, and daily pleasures we often take for granted are more within reach.
This professional campaign titled 'Take on the Day for psoriasis plaque patients ' was published on March 21, 2024. It was created for the brand: Taltz, by ad agency: Grey Global Group. This campaign is related to the Health and Pharmaceutical industries and contains 4 media assets. It was submitted 15 days ago.
Credits
Agency/Production company: Townhouse
Agency/Production company: Tank WW
Animation studio: Panic
Director: Roberts Kulenko
Art director: Rodrigo Stipkovic, Gints Gutmanis
Storyboard artist: Arturs Bunts
Executive producers: Laura Zavodska, Elina Alaine, Rita Steimane
Animation lead: Francois Schonken
Illustrations: Gosia Janiec
Rough keys & tiedown ( 2D animation): Francois Schonken, Melanie Gohin, Anastasia Titarenko, David Stumpf, Milena Tipaldo, Kyrylo Novikov
3D Assets (3D Artist): Eduards Balodis
Post & Compositing (2D animation): Vladimirs Karsecjans, Gints Gutmanis
Clean up & color (2D animation): Anastasia Titarenko, Francois Schonken, Kyrylo Novikov, David Stumpf, Melanie Gohin, Maxim Kotlyar
2D Animation: Vladimirs Karsecjans, Vadim Luksm, Francois Schonken, Melanie Gohin
Sound design: Ben Bavonese