ADVERTISING

Description

Based on the insight that Alzheimer is literally a glitch in the patient’s brain, the social film 'The Glitch' was created using a Datamosh glitched effect to showcase the confused and frustrating moments that a person living with the disease, and their relatives can experience. The goal is to target a younger audience using a popular visual language to spread the message.

Teamed with neurologist Dr. Michael Lorrain, the Datamosh effect in the transitions was created with a design interpretation of the brainwaves of patients living with the Alzheimer’s disease, in order to bring the glitch to life. The story is inspired by true events described by a group of people living directly with the disease. To create an immersive experience film director Pedro Giomi from Caviar created a first-person perspective to take the audience to the patient’s point of view.

This professional campaign titled 'The Glitch' was published on January 01, 2023. It was created for the brand: Alzheimer Forschung Initiative, by ad agency: BBDO Germany. This Content, Digital, and Film media campaign is related to the Health industry and contains 1 media asset. It was submitted over 1 year ago.

Credits

Client: Alzheimer Forschung Initiative
Agency: BBDO Group Germany
Managing Director: Kristoffer Heilemann
Chief Creative Officer: Jonathan Deeb and Till Diestel
Executive Creative Director: Rod Henriques
Creative Director: Pedro Americo
Head Of Art: Hugo Moura
Art Directors: Marco Serra And Daniel Tolentino
Copywriters: Marcos Alves And Tobias Hecking
Head Of Production: Kat Wyeth
Project Manager: Lena Grube
Account Director: Vera Vanselow

Production: Caviar
Executive Producer: Eva Van Riet
Producer: Michiel Knops And Charles Kinoo
Production Assistant: Nele Decraecker And Nathan Everaerts
Director: Pedro Giomi
1st Ad: Thuline De Brauwer
2nd Ad: Joël Domingos
Director Of Photography: Willem Jones
1st Ac: Jesper Rey
2nd Ac: Giel Dhaenens
Camera Operator: Astrid Van Canneyt
Gaffer: Kristof Coulier
Electrician: Teo Parma
Art Director: Stan Maertens
Set Designer: Camille Marlier and Marthe Hespel
Makeup Artist: Winke Walschap
Location Manager: Tom Geerits
Catering: Koen Merode
Casting: Louis Pons
Cast: Gauthier Danniau, Astrid Van Canneyt, Ilse Uitterlinden, Juls Sobron, Tim Myers, Richard Turner, Marion Tomkins

Post Production / VFX: Frames
Producer: Katia Renson
Editor: Rami D'aguiar
Producer: Jelle Robbeets
VFX Artist: Robin De Praetere And Elke D’haese

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.